10,000 Monthly Active Users following mobile app rollout with continued MoM growth
TL;DR
Host Healthcare’s legacy desktop onboarding system was outdated and frustrating, limiting user growth.
I redesigned the onboarding process creating a seamless experience as Lead Service Designer.
I conducted research with a Service Design Blueprint, designed a mobile app in Figma, and tested prototypes iteratively with team collaboration.
Result: Launched a mobile app with 10,000 Monthly Active Users and ongoing growth, boosting efficiency and satisfaction.
Reimagining Host Healthcare’s Onboarding: From Clunky Legacy System to 10K+ Monthly Users
Situation
Host Healthcare connects traveling nurses with job opportunities, but their onboarding system was outdated, desktop-only, and painfully inefficient. Nurses were getting frustrated, many never even completing onboarding, and the company was struggling to scale. The friction in the process wasn’t just hurting the user experience—it was impacting business growth.
Task
Brought in as Lead Service Designer via Opus Match, my job was to completely overhaul the onboarding experience—from the homepage to a fully logged-in state. The goal? Eliminate friction, improve accessibility, and create a smooth, intuitive flow that supported Host Healthcare’s rapid expansion.
Action
I led a full-service design transformation with these core steps:
Deep Research: Worked with 6 department heads & VPs, mapping the entire onboarding journey in Figma using a custom Service Design Blueprint to identify friction points.
Mobile-First Redesign: Designed an intuitive mobile app interface in Figma, replacing the clunky desktop-only system.
Iterative Testing: Built interactive prototypes and ran usability tests via Zoom, refining the experience based on real nurse feedback.
Cross-Team Collaboration: Partnered with a Junior Designer, PM, and offshore Dev team to ensure a seamless transition from research insights to a functional, scalable solution.
Result
📱 Launched a mobile-friendly onboarding experience, eliminating major friction points
📊 Hit 10,000 Monthly Active Users, with sustained month-over-month growth
✨ Improved nurse satisfaction & streamlined onboarding efficiency, driving business impact
This redesign proved that a user-first approach to service design can dramatically improve adoption, efficiency, and satisfaction—especially in high-impact industries like healthcare.
Travis Duke
CMO-Host Healthcare
Our partnership with Opus Match helped us remove key pain points throughout the digital travel healthcare experience. This allowed us to reach our Travelers with the right message, in the right place, at the right time.
