10,000 Monthly Active Users following mobile app rollout with continued MoM growth
Onboarding Struggles With Legacy System
Host found that their customers, traveling nurses, were struggling to get through their onboarding process using a legacy desktop system. They were keen to streamline the onboarding process from their public-facing home page to a logged-in completed onboarding experience.
My role on this project was Lead Service Designer, working with several department leads and VPs at Host, a Jr Designer, PM, and an offshore Development team.
Led Service Design Efforts, Mapped Touchpoints, and Worked Across Departments
As Lead Service/Product Designer contracting for a company called Opus Match, I worked with each of the department heads to understand who their users were, where they were coming from, and what they were looking for in a traveling experience.
In order to do this, I used a template/tool I created called Touchpoints. This helped us map out all the existing touchpoints on a Service Design Blueprint which illustrated each digital and even physical touchpoint the Nurses experienced in their Journey
This helped us find all the points of friction on their journey and deeply informed the work we did on their app and home page.
Service Design Blueprint - Sketch
App Design - Sketch - Invision
Prototyping and testing - Invision, Zoom
Outcomes
10,000
Monthly Active Users following mobile app rollout with continued MoM growth.
One of the key stakeholders had this to say about the engagement:
Travis Duke
CMO-Host Healthcare
Our partnership with Opus Match helped us remove key pain points throughout the digital travel healthcare experience. This allowed us to reach our Travelers with the right message, in the right place, at the right time.
