260% increase in site performance, $3.6M saved revenue
TL;DR
Uncovered significant performance and checkout issues on Olay.com, a P&G e-commerce site with ~$14M annual sales
Led UX design efforts to enhance site performance and streamline the checkout process
Conducted audits, analyzed user behavior, and redesigned key flows using Lighthouse, Google Analytics, and Figma.
Achieved a 260% performance boost and saved ~$3.6M in revenue year-over-year.
Fixing Olay.com
How I Helped Boost Performance & Recover Millions in Revenue
Situation
Olay.com, Procter & Gamble’s e-commerce platform, was struggling. Performance issues were slowing the site down, and a clunky checkout process was driving users away. With roughly $14M in annual sales on the line, these issues were costing real money. Despite clear signs of trouble—high cart abandonment, frustrated users—early attempts to get leadership buy-in for a fix didn’t gain traction. I had to take a strategic, data-backed approach to push for a redesign.
Task
My job was to overhaul the UX of Olay.com, focusing on two major areas: site performance and checkout flow. The goal was to make the experience smoother, reduce friction, and ultimately drive more conversions. But working within P&G’s complex corporate structure meant I had to not only design a better solution but also convince stakeholders that change was necessary.
Action
Here’s how I tackled it:
Diagnosed the problem – Ran a Lighthouse audit and expert review to pinpoint performance bottlenecks and usability flaws in the checkout process.
Analyzed user behavior – Used Google Analytics to track where and why users were dropping off.
Redesigned key pages – Revamped the homepage, product pages, and checkout flow in Figma to create a more intuitive experience.
Collaborated across teams – Worked closely with a Product Owner, Business Analyst, and offshore developers to align on feasibility and execution.
Mentored a visual designer – While leading UX, I guided a visual designer to enhance the overall aesthetic without compromising usability.
Pitched the solution – Presented audit findings, design recommendations, and performance improvements in Microsoft Teams meetings, ensuring buy-in from stakeholders.
Result
The impact was massive:
✅ 260% improvement in site performance, making Olay.com faster and more reliable.
✅ $3.6M in recovered revenue, thanks to a streamlined checkout flow and lower cart abandonment.
✅ A clear win for data-driven design—proving that persistence, collaboration, and strategic storytelling can drive change, even in a massive organization like P&G.
What I learned
…
This project was a valuable opportunity to develop strategic communication skills and build trust with stakeholders in a large, complex organization. Transitioning from smaller companies where speed was the norm, I learned to adapt my approach, embracing patience and rapport-building to navigate a highly politicized environment. This experience strengthened my ability to connect with diverse teams and deliver impactful contributions, even amidst initial challenges. I’m proud of the progress we achieved and the personal growth I gained in effectively tailoring my communication to drive successful outcomes.
