50% decrease in bounce rates, 30% increase in engagement
TL;DR
Situation: Rising bounce rates and declining engagement on Everjobs in Myanmar due to a poor user experience.
Action: Led UX redesign with in-person research in Yangon, data analysis, prototyping, and iterative testing
Solution: Delivered a redesigned mobile interface with intuitive navigation and faster performance for Burmese users
Results: Reduced bounce rates by 50% and boosted engagement by 30%
Situation
As mobile usage surged in Southeast Asia, particularly in Burma, the Everjobs team faced a critical challenge. The existing mobile experience was underperforming, with rising bounce rates and declining engagement. Mobile had become the primary way users accessed services in the region, and the outdated interface was failing to meet expectations, threatening the company’s ability to retain its Burmese audience in a competitive, growing market.
Task
As the Lead UX Designer, my task was to reverse these negative trends by spearheading a mobile experience overhaul. The goal was to design a seamless, engaging interface that would reduce bounce rates, boost user engagement, and align with the needs of Burmese users, ensuring the platform remained relevant and effective in this mobile-first region.
Action
I took a comprehensive, user-centered approach to tackle the challenge:
Research: Conducted in-person contextual walk-throughs in Yangon with an interpreter to understand local user needs, complemented by metric analysis using Google Analytics and Hotjar to identify pain points and behavior patterns.
Design Process: Created prototypes with Sketch and Invision, conducted remote usability testing via Invision and Zoom to refine designs iteratively, and collaborated with developers using Zeplin for seamless handoff of specifications and assets.
Iteration: Repeated prototyping, testing, and refinement cycles to ensure the solution was practical and effective, addressing the specific barriers driving users away.
Result
The redesigned mobile experience, launched and refined over a year, delivered significant improvements. Bounce rates dropped by 50%, indicating users stayed on the platform longer, while engagement increased by 30%, reflecting a stronger connection with the audience. These outcomes validated the user-centered design approach and demonstrated the impact of a tailored, high-performing mobile interface in a key growth market.
Alex Stansfield
CTO, APACIG
Whenever myself or my team have questions for Lance in regards to an interface, interaction or general experience design implementation, his answers always prioritize the user's needs without neglecting the business needs and requirements.
