50% decrease in bounce rates, 30% increase in engagement
TL;DR
Situation: Rising bounce rates and declining engagement on Everjobs in Myanmar due to a poor user experience.
Action: Led UX redesign with in-person research in Yangon, data analysis, prototyping, and iterative testing
Solution: Delivered a redesigned mobile interface with intuitive navigation and faster performance for Burmese users
Results: Reduced bounce rates by 50% and boosted engagement by 30%
Revamping Everjobs’ Mobile Experience: How I Helped Cut Bounce Rates by 50% in Burma
Situation
Mobile usage in Southeast Asia—especially in Burma—was exploding, and Everjobs was struggling to keep up. The mobile experience wasn’t just underperforming; bounce rates were climbing, engagement was dropping, and users were tuning out. Since mobile was the primary way Burmese users accessed the platform, this wasn’t just a minor UX issue—it was a serious business risk. If we didn’t act fast, we’d start losing ground to competitors in an increasingly mobile-first market.
Task
As the Lead UX Designer, my job was clear: turn things around by overhauling the mobile experience. The goal? Reduce bounce rates, boost engagement, and create an interface that truly worked for Burmese users—so Everjobs could stay relevant in this key market.
Action
To make it happen, I focused on a hands-on, user-centered approach:
On-the-ground research – Conducted in-person contextual walkthroughs in Yangon with an interpreter to understand how Burmese users actually interacted with the platform.
Behavioral insights – Used Google Analytics & Hotjar to pinpoint friction points driving users away.
Rapid prototyping & testing – Designed mobile-first prototypes in Sketch & InVision, refining them through remote usability tests via Zoom.
Seamless dev collaboration – Worked closely with developers via Zeplin to ensure a smooth handoff and precise implementation.
Iterative improvements – Kept refining the design based on real user feedback, ensuring we weren’t just guessing—we were solving actual user problems.
Result
📉 Bounce rates dropped by 50%, meaning more users stayed engaged.
📈 User engagement jumped 30%, proving the redesign resonated with Burmese users.
⚡ A mobile experience built for the market, ensuring Everjobs remained competitive in a region where mobile ruled.
This project was a perfect example of why real user research matters—by going beyond assumptions and designing with local users in mind, we built a mobile experience that delivered real business impact.
Alex Stansfield
CTO, APACIG
Whenever myself or my team have questions for Lance in regards to an interface, interaction or general experience design implementation, his answers always prioritize the user's needs without neglecting the business needs and requirements.
